Watch&Buy

Future-oriented shopping solutions while watching

Overview

· Starting from real needs and standing in the business perspective, Watch&Buy explores the future of e-commerce for streaming media, it aims to connect new opportunities for viewers, sellers, streaming platforms and producers in the industry through three near future scenarios.

Motivation

Nowadays, streaming and online video become popular increasingly. As a designer with many years of experience in large corporation, I have seen companies with ample video content and copyright resources, complete commercial departments, and abundant celebrity and brand resources, but different departments are doing their own business.

At the same time, with watched over 2000 films and TV series, I often find an outfit that’s caught my eye, or a cartoon character that fit on my shelf collection. I cannot wait to find merchandises in the film or TV contents in an easy way.

What if we see this above the perspective of enterprises? What can be created with the combination of watching and shopping?

I teamed up with Tingtong HE with working experience in video content and e-commerce operations, to explore new possibilities.